
I’m an avid gamer, mostly FPS. It’s also the one hobby where I can’t stop noticing the UI.

The industries kept changing along the way. The thing I kept coming back to didn’t.
I started out around music. I was a sound engineer and an avid music fan, producing music and working with analog gear before moving deeper into digital tools. Even then, I was curious about how tools worked and how people used them.
In 2018, I started an e-commerce website. It didn’t work out, but it taught me that building something is very different from having an idea. Decisions have consequences, the customer matters, and the product has to work as a business. It’s what pushed me toward UX.
So I went deeper into UX. I kept learning and practising, and eventually got my first opportunity in the field. That’s where my career as a designer really began.
From there, the work grew into product design: fintech, insurance, banking, fitness, events, 0→1 products and complex operational workflows. Every time, I found myself doing the same thing: taking something complicated and making it easier to understand and use.
I enjoy working when there isn’t a blueprint yet.
I like taking products with too many moving parts and figuring out how to make them easier to understand.
I like seeing ideas actually become products, from early thinking and prototypes through to something people can use.

I’m an avid gamer, mostly FPS. It’s also the one hobby where I can’t stop noticing the UI.

Still a big part of my life. It’s where all of this started.


